You never know when that idea, hatched over a few beers, will be THE one.

For entrepreneurs, David Berger and Nathan Besser, the idea for on-demand, home delivery alcohol came to them in 2012. It was a typical Saturday night situation, with a typical Saturday night’s diminishing alcohol supply happening.

What happened next, set the trend for a serious, alcohol delivery business. Starting out in Sydney, the pair launched the late-night booze-delivery service, Jimmy Brings, holding the quality of its offering high on the priority list. Delivering a pretty neat range of reds, whites, sparkling, spirits, craft beers and all the classics (not to mention a range of mixers, snacks, lemons, limes, Panadol, Berocca and condoms), they made it their mission to be at your door within 30 minutes.

In the aftermath of the 2014 liquor-law changes in Sydney, pubs were doused with restrictions and early closures, and drinking habits changed. More people stayed in and entertained at home, so there’s little wonder that Jimmy Brings was adopted so fervently.

What started out as an idea to simply deliver another glass or two of wine at home, turned into a larger and convenient solution. Today, Jimmy Brings caters for many dinner parties, shindigs that become a little larger than expected at the last minute, and a way to order your grog for the week through a no-fuss website and app that allow you to order your favourites over and over again.

There’s no doubt that Australians are lapping up the service, with online and app-based alcohol-delivery growing at 11.1% per year, and the demand to buy everything online growing even faster. Jimmy Brings certainly wears the trendsetting crown in Sydney for alcohol delivery, and is now spreading its tentacles to please the thirsty crowds of Melbourne.

No stranger to alcohol delivery trends, Melbournites are learning about the quality and speed of Jimmy’s that defines the business. Jimmy delivers all the good stuff every day of the week from 11:30 am – 11 pm (10 pm on Sundays) and takes orders through their app or website or just give them a buzz.

A word to the wise: download the Jimmy Brings app and use the code SMUDGE10 to receive a cheeky $10 discount.

This is one trend we’re well and truly happy to spread around.

Call Jimmy – he brings!

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