Pidapipó and Honey Fingers have teamed up to create a buzz for some of our littlest and most important suppliers – bees.
Urban agriculture activists 3000 Acres and creative agency Practise Studio Practise are also on board to help Pidapipó launch its new range of flavours.
On 24 February, Pidapipó will launch three limited edition flavours inspired by bees, honey and pollen, aptly named the pollination range. There’s a rose and honey nougat flavoured gelato, elderflower and lychee sorbetto and a ricotta, honey, lemon and lavender ice cream. Each flavour will be topped with organic edible flowers, as well as honey and honeycomb from Pidapipó’s very own rooftop hives by Honey Fingers.
“Australia has a pretty healthy bee population, but it’s constantly threatened by a rapidly changing climate, exotic diseases and pesticides,” explained Nic Dowse from Honey Fingers.
“It’s important that there is a good range of bee food in our city. You can help the bees and boost the availability of this tucker by planting bee friendly pollen and nectar producing flowers.”
“We have had Honey Fingers’ hives on our roof in Carlton since we opened, and have been working closely with Nic along the way. He taught me that nearly one-third of everything we eat is thanks to bees and the pollination of plants, and without them plants wouldn’t produce fruits or seeds” said Lisa Valmorbida, owner of Pidapipó .
Customers can support the campaign by purchasing one of the three Pollination flavours and posting a photo on Instagram with the hashtag #pidapipo. For every post, Pidapipó will donate 100 seedlings to 3000 Acres, a Melbourne initiative that transforms unused vacant land into community gardens.
On Wednesday 1 March, Nic from Honey Fingers will be at Pidapipó Windsor to host an introduction to bee keeping with a live demonstration of honey extraction. There are only 20 spots so be quick. Book online.
The new pollination range will be available at Pidapipó stores from Friday 24th February until the 31st March, 2017.