Ever wondered what makes up a day in the life of a food blogger? Ever thought about what goes into perfecting the photo of that delightful looking brunch spread on your Instagram feed? Most importantly, ever wondered what a day at Smudge Eats looks like? Funny you should ask!

This March, a team of food influencers is coming together at General Assembly to answer your burning questions about the culinary publishing industry. Among these are none other than Smudge Publishing Managing Director and Co-Founder, Daniele Wilton, and Head of Design (and sister), Katie Wilton.

From sourcing the best in food destinations across Australia and Asia to the publishing process and getting the perfect shot, Smudge’s head honchos are telling all in this exciting insight into the industry.

Joining them on the panel is Thanh Do, Founder and Managing Director of Crackling Media and James Loganathan, National Marketing and Partnerships Manager at Zomato. Thann, James, Daniele and Katie are armed with the answers to all your burning questions, as well as advice on the best ways to produce fabulous content and industry tips on how to get your name out there.

Whether you’re an Instagram prodigy, have a killer blog or just really love food (we feel you!) here’s the sign (and the answers) you’ve been waiting for.


Reservations are essential and can be made here.

Locate A Day in the Life of a Food Blogger

General Assembly, 12A, 45 William Street Melbourne



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