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  • Take-home Fresh Produce

Organic Wholefoods is the answer to every organic produce lover’s dream.

This one-stop-shop is the ultimate destination for the growing number of people concerned about both the environment and eating healthy food.

In 1990, the first store popped up in Brunswick after Owner Scott Kinnear grew tired of running around town trying to find organic provisions to fuel his young family. In 1997, in an attempt to keep up with Melbourne’s growing demand for organic and natural products, he expanded to Fitzroy, and then in 2015 to Flemington, making these products readily accessible to the wider community.

Organic Wholefoods focuses on the range and quality of its products, but prices remain very competitive. When you’re walking by, the rustic shop front seems quaint and unassuming, but once you step inside you’ll find an abundance of fresh fruit and vegetables, breads, frozen goods, dairy, meat, groceries, bulk foods, cleaning products, vitamins, personal care products, books and water filters. With more than 4000 products, there’s something for everyone and every occasion.

‘The space has an old-school style with traditional service, arching wooden roofs and a clan of staff who are just as passionate about organic products as you are.’

The Fitzroy space has an old-school style with traditional service, arching wooden roofs and a clan of staff who are just as passionate about organic products as you are. The shelves are lined with a large range of organic, gluten free and vegan products, as well as supplements, general groceries and fresh produce, ensuring that no one has to miss out on delicious treats and pantry staples. You’ll find everything from breakfast cereals to bread, coffee to coconut water, and acai powder to agave, with most products carrying a certification of organic or biodynamic.

Forget preservatives; Organic Wholefoods’ range of Asian food alternatives will have you feeling great from the inside out. Choose between udon and rice noodles and Massaman or green curry pastes, or go all out by getting one of each.

When you’ve stocked your basket with your favourite fruit and vegetables, pick up any number of personal care products, such as deodorant or soaps. New parents are also looked after too, with biodegradable nappies and organic baby food.

On your way to the cash register, don’t forget to add a bar or two of raw chocolate to your shopping basket. With an extensive range of brands and flavours, you’ll be spoilt for an indulgent choice.

If you can’t get to one of the stores, Organic Wholefoods also offers online grocery shopping for all your dry goods, so you can shop from the comfort of your own home. This easy access, as well as three diverse stores, means it’s simple to buy the very best organic products for the whole family.

Locate Organic Wholefoods

277 Smith St, Fitzroy, VIC | Locations also at 483 Lygon St, Brunswick; 137 Mt Alexander Rd, Flemington


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