Apples and Sage Organic Wholefoods
371 Whitehorse Rd, Balwyn VIC
03 9836 6132
The apple doesn’t fall far from the tree. At Apples and Sage Organic Wholefoods, they take this saying to heart, encouraging families to improve their eating habits and nourish their bodies from the inside out.
Owners, Jennifer and Leo Watling, opened their organic grocer in 2013. They were inspired by what they learnt when Jenny suffered a serious health concern that was exacerbated by the food she consumed. Committed to finding foods that could alleviate her symptoms, Jenny was drawn to organic and biodynamic foods that could heal her body.
With a lifetime of experience in the retail industry, both Jenny and Leo were ideally placed to branch out on their own. The whole family soon got on board, charging full steam ahead into Melbourne’s health and wellbeing scene.
The name Apples and Sage was drawn from the feeling Jenny and Leo wanted the store to exude. By creating inspiring mood boards, putting phrases together and cooking wholesome recipes, they wanted the store name
to generate warmth, while also describing their core philosophy of any eating. Apples and Sage was the perfect fit.
Reignite your love for fresh fruit and vegetables and organic produce at Apples and Sage, where you can expect old- fashioned service and a clan of team members who are dedicated to helping shoppers change their eating habits for the better.
Stocking more than 5000 products and catering to people who are passionate about the food they ingest, the family source fresh and local produce that is only certified organic. Visiting wholefood markets and local farmers, the team liaises with local producers to ensure the highest quality ingredients line their shelves. They place a preference on supporting local producers, looking first to the state, then to the country and only internationally if they absolutely must.
‘Stocking more than 5000 products and catering to people who are passionate about the food they ingest, the family source fresh and local produce that is only certified organic.’
They also advocate ethical eating and traceability, ensuring every customer knows exactly where their fare is coming from.
Not only will they ensure your fridge and pantry are stocked with fresh, organic fruits, vegetables, meats and dairy, Apples and Sage has all your household needs sorted. You don’t have to worry though: all the products are free from chemicals, pesticides and additives.
The store was designed to be accommodating to families, with a relaxing and easy-to-navigate layout. The team encourages customers to try something new every now and then, holding weekly tastings from popular suppliers.
By putting the customer first, Apples and Sage is also able to keep the price down, making healthy eating accessible to everyone. It means all the products are friendly onto your hip pocket, kind to your waistline and nourishing for the whole family.