As the brother of the founders of Melbourne’s favourite alcohol delivery service, Tipple, and the son of the owners of 10 liquor stores, Travis Barrington has had liquor running through his veins for most of his life. With so much experience at his fingertips, it is safe to say that he knows what is up in the world of alcohol.
Travis’ solo venture, at the ever fabulous 670 Chapel shopping precinct, is far from your average local bottle-o. Liquid HQ has injected some sleek, chic South Yarra vibes into the alcohol market. This concept store can well and truly cater for all of your needs when it comes to drinks, it looks beyond supplying the goods for Friday night drinks with friends and offers customers an opportunity to engage with new tastes and products that they never imagined taking home with them.
The main aim of Liquid HQ is recognising that having a few drinks should always be a fun and enjoyable experience (because we all know throwing back a bottle of red on your own is a little bit bleak). The excitement should begin at the source, it doesn’t take a sommelier to get excited by a rare bottle of Chinese marselan or a well-seasoned brewer to jump at the sight of a six-pack of New Zealand’s most talked about craft beer, just someone who is keen to try something new.
If the prospect of unique and rare booze doesn’t lure you into Liquid HQ, then the classy minimalist design is sure to tempt you in for a little peak. Eager to stray from the look of a traditional liquor store, Travis teamed up with local Melbourne designers, MAD Interiors, to create a space that breaks rules and oozes sophistication. The fridge at Liquid HQ takes pride of place in the middle of the room, the shelves that hold all the booze have been elevated to eye level so you will never have to clamber to the ground to find that bottle of gin or flag down an abnormally tall employee to grab you your sauvignon blanc from the top shelf. While the design is somewhat controversial, it is a very accessible store and an impressive, flowing wooden wall glows against the all black interior guiding you through the store and past bottle after bottle of top-shelf booze.