There’s a new Madame on the block, and she goes by the name of Lulu White. If the name sounds scandalous, that’s because it is – as a naughty nod to their Yarra Street home which once played host to the Paradise Girls brothel and to Lulu, the infamous Madame and procuress. While its been years since the Paradise Girls called the site home in the 1930s, the allusion is playfully hinted throughout the cafe’s menu and space.
The brainchild of the Tommy Collins Group, Ben Avramides, Tommy McIntosh, Simon Whitfield and Lee Smith, House of Lulu White has opened to a brilliant reception, no doubt thanks to the expertise of these Melbourne hospitality gurus. Enlisting the help of the design squad, TOFU, paradise has taken on a different form with their tropical inspired interiors, playful pink décor and lush greenery, complete with an illuminated smooch from Lulu mounted on the wall.
However, the real golden girl is the breakfast menu, being dished up all day every day. From 7am get your daily dish of breaky favourites, ordering from either the naughty or nice menu. Submit to the ramen food trend with Lulu White’s breakfast version, with smokey bacon, 75C eggs, crisp pork belly, soba noodles and wasabi oil. Alternatively have your porridge the mischievous way with a splash of whisky to accompany the fresh apple and shaved rhubarb. The lunch menu features all the usual suspects, like a flat iron steak baguette with roast onion, cavalo nero and whipped smoked cheddar that is sinfully good. Be it breakfast or lunch, enjoy it with a Dukes’ espresso, or an espresso martini for that matter – flowing plentifully on tap.
As if that’s not enough, the real fun begins at 4pm on Friday with Aperitif hour till 7pm, where you can graze on cheese boards and antipasti whilst seeing the weekend in the right way, with a cocktail in hand. Don’t go too far, because Saturday and Sunday play host to a bottomless brunch. For $30 per head, Lulu will be letting the cocktails flow liberally whether you’re preparing for a big one or reaching for a hair of the dog.
There’s no doubt that House of Lulu White is constantly heaving, and judging by her success already, we can predict that Lulu’s is here for both a good time and a long time.